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About

Career help usually stops at advice.
I run the search itself.

Most career services hand the work back to you — a document, a plan, a set of notes — when you were already out of hours. I run the search: the market map, the applications, the outreach, the follow-ups, and the reporting. You keep the interviews.

Who you work with

Abdullahi Oyewumi

Founder · Personal reverse recruiting

I run reverse recruiting for senior professionals: the market mapping, the applications, the outreach, and the reporting.

I started Primelift360 because a serious executive search is a part-time job, and almost nobody in a demanding role has the fifteen hours a week it takes to run one properly.

I am an independent operator, not an agency. You deal with me directly, from the first call to the signed offer.

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Where I sit

The gap between advice and outcome

The career market is well served for advice and well served for documents. What almost nobody sells is the execution in between, and that is the part where senior searches actually break.

WhoWhere it stops
Resume writersStops at the artifact. Nobody distributes it, and a strong CV nobody reads changes nothing.
Career coachesThe homework comes back to you. Execution stays on your desk, which is exactly where the bandwidth ran out.
RecruitersPaid by the employer to fill one seat. Their mandate is the company’s, not yours, and it ends where their client list ends.
Working with meYou engage me directly, across the whole market, including companies with no live posting and no existing recruiter relationship.

Operating principles

How I work, and what I refuse to do

These are not values on a wall. They are the rules I run every search by, without exception.

A written mandate beats a vague ambition

Every search starts with the roles I hunt and the ones I deliberately ignore, in writing. A loose mandate is the single most common reason a senior search stalls — it produces activity that feels like progress and converts into nothing.

If I can’t report it, I don’t claim it

Every application and every message is logged and shows up in the Friday report. I would rather show you a slow week honestly than describe momentum you cannot verify.

Precision over volume, always

Blasting 400 applications is easy and it reads as noise. Every application I submit is written against the posting it answers, and every outreach message references a real team and a real role.

I say no when it isn’t a fit

If your market is too thin, your target too undefined, or your search better served by something I don’t offer, I will say so on the audit call. Taking on work I don’t believe in costs me more than the fee is worth.

It runs as one process

A rebuilt CV without distribution is a document in a drawer. Outreach without positioning amplifies a weak story. Interview prep without either sharpens answers to calls that never come. The service runs all of it as one motion.

Your time is the scarce resource

You are not short of capability, you are short of hours. Everything I do is designed to move work off your desk and leave you with the one part that genuinely requires you: being in the room.

Fit

Who I’m built for — and who I’m not

I would rather turn down the work on the audit call than take a fee for a search I don’t believe I can move.

A strong fit

  • Senior and executive professionals, typically director level and above
  • People in demanding roles with no realistic time to run a search properly
  • Confidential searches that must not surface to a current employer
  • Pivots, re-entries, and promotions that need a re-framed story

Not a fit

  • Early-career searches, where the economics rarely justify the work
  • Anyone looking for a guaranteed placement — nobody can honestly offer that
  • Searches that need a fabricated record rather than a better-told true one
  • Candidates unwilling to approve a mandate and stay reachable for interviews

Sectors I work across

  • Financial Services
  • SaaS & Cloud
  • Healthcare
  • Management Consulting
  • Advanced Manufacturing
  • Energy & Utilities
  • Public Sector
  • Private Equity

Regions I run searches across

  • APAC
  • EMEA
  • North America
  • LATAM
  • GCC
  • ANZ

Your mandate sets the geography. I search the regions you are targeting, benchmark compensation in the local currency, and factor in notice periods and work-authorization requirements for each market.

Work with me

Start with an honest diagnosis

The audit is the first phase of the method, run for free and with no obligation. Whether or not you hire me, you leave knowing where your search is leaking and what to fix first.

  • A line-by-line read on your CV and LinkedIn
  • An honest view of your target role and comp band
  • The three fixes that would move your search first

No cost, no obligation, no pitch deck — just an honest read on your search.